Iron Maiden Partner With Asda Supermarkets To Launch Exclusive ‘Senjutsu’ Album Products

In a UK first, Iron Maiden are celebrating the launch of the 17th studio album, ‘Senjutsu’ with two other unique products for their fans.

226 of the Asda stores will carry a display unit with an exclusive album edition of Trooper’s Sun & Steel Japanese Lager and their very own album T-shirt featuring band icon, Eddie.

”Iron Maiden are an incredible British institution and the best in their field, so it’s really exciting for us to be able to reward their legions of fans with some fantastic products for the launch of their hugely anticipated new album, ‘Senjutsu’ on September 3rd 2021” claims Andrew Thompson, Asda’s Senior Manager on Entertainment.

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