Krombacher And W:O:A Organizers Announce Beer Co-Operation

The organizers of Wacken Open Air and Krombacher Brauerei will be doing business together for the next five years – in addition to serving beer at festivals, the new co-operation also includes joint campaigns, for example on the subject of sustainability.

The partnership with WOA Festival GmbH, organizers of W:O:A and more, is the first festival appearance in the company’s history. The aim is not only to quench the metalhead’s thirst, but also to use exciting modules for festival operations. Joint sustainability projects will also be a focus of the cooperation.

Thomas Jensen, W:O:A co-founder about the new cooperation “As we all know, metal and beer belong together, so we are extremely pleased to be able to enter into a partnership with Krombacher. This not only ensures that our legendary beer pipeline will bring liquid gold to the metalheads for the next years, but also that we can engage in exciting activities on site and beyond.”

“Metal – that is pure enjoyment and absolute passion. For our fans and us, beer is simply part of it,” comments W:O:A co-founder Holger Hübner. “We can’t wait to be able to toast on the Holy Ground in person again – with a Krombacher in hand!”

“For us, it is something absolutely special to embark on the path of festival activation with the W:O:A. We are very much looking forward to this long-term partnership with the festival,” adds Philipp Raddatz, Managing Director Marketing & Sales at Drinks & More and responsible with his team for Krombacher’s festival activation.