METALLICA GET INTO THE WHISKEY TRADE

Metallica have teamed up with master distiller Dave Pickerell to launch Blackened.

This is their own blended whiskey, which the band themselves describe as:

“We are fortunate to have a long-time collaboration with Meyer Sound, who have engineered a proprietary subwoofer that amplifies the low frequency sound waves and all the planets aligned. It just so happens that the low-frequency range needed for Dave’s vision was the range you hear in our music and the process of sonic enhancement we call ‘Black Noise’ was born. A patent-pending process, the playlists that we create helps to shape the flavour of the whiskey.

“And you guessed it, the soundwave that fronts the bottle comes from Blackened and we’re pretty sure you know why the inaugural batch is labeled 081. Each batch of 5,000 bottles of Blackened American whiskey will come with an accompanying playlist at BlackenedWhiskey.com and on Spotify and Apple Music.

“‘Blackened’ will be available in stores, restaurants, and bars surrounding a handful of US tour dates this fall including our first stop in Madison on September 2. If you’re in the area before the show on August 30, stop by (selected) locations, meet Dave and pick up a bottle and swing by our pre-show party at Wando’s on Sunday. Keep an eye on BlackenedWhiskey.com for more events in the near future and use the locator to see where you can either sip or carry out Blackened American whiskey for yourself. You may order online at ThinkLiquor.com or SpiritedGifts.com; please note that unfortunately all states do not allow delivery of spirits. Sport the Blackened American whiskey logo on a T-shirt, hoodie, hat or beanie, available now in the Met Store.”