METALLICA LAUNCH THEIR OWN BEER BRAND
Written by Malcolm Dome on January 15, 2019
Metallica have teamed up with Arrogant Consortia (who are part of Stone Brewing) to launch Enter Night Pilsner.
Says Lars Ulrich on the collaboration: “The amount of ideals and outlooks that Metallica and Stone Brewing share are endless. I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there.”
The beer has already been launched in the States and is to be made available internationally in the spring.