Twisted Sister’s Jay Jay French Recounts Band’s 50-Year History With New Memoir

Co-written with Steve Farber, bestselling author and one of the world’s top leadership and management experts, ‘Twisted Business’ follows French’s life from growing up as John Segall on the Upper West Side of Manhattan in the ‘60s – using and selling drugs in Central Park West – to quitting cold-turkey after a near-fatal overdose, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world.

”I brought my life story into this mix as both entertainment and cautionary tale” French says before adding ”Along with my co-author Steve Farber, we seamlessly weave the story of Twisted Sister’s remarkable 50-year history (with many legendary never before told stories) into business lessons that are applicable to every profession and even to life in general. For the first time, the story of the rise, fall and triumphant return of Twisted Sister is spelled out in amazing and often surprising detail.”