‘Wacken World Wide’ Is A Massive Success With 11 Million Views Worldwide
Written by Johnson Stephen on August 5, 2020
From Rio to Wacken to Tokyo: Millions of Metal fans and music enthusiasts celebrated the first edition of ‘Wacken World Wide’ which took place over the last weekend. The organisers of Wacken Open Air (W:O:A) and Telekom developed the world’s first mixed-reality-festival. Metal icons such as Sabaton, Heaven Shall Burn, Kreator, Blind Guardian, In Extremo, Hämatom and Beyond The Black performed spectacular Live shows on an innovative XR stage specifically built for this event. In addition to these and many more W:O:A favorites as well as promising newcomers, numerous interactive activities and specials were part of the overall programme.
The biggest Wacken ever was available via the free Livestream of MagentaMusik 360. Telekom broadcasted directly to TVs, mobile phones, notebooks, tablets and smartphones all over the world. 11 million Live-content-views mark a new record for Magenta Musik 360. The joy about the innovative Festival format was great online and in the shared experience with friends and family. On wacken-world-wide.com, via festival app and in social media such as Facebook, Instagram and Twitter, fans and artists around the World were enthusiastic and shared their memories.
W:O:A festival co-founder Thomas Jensen on Wacken World Wide ”We would like to thank our fan
tastic fans, our team and our partners, above all, of course, Telekom, to whom we owe this incredible XR stage, who supported us in marketing and broadcasted our program all over the World. We would also like to extend our gratitude to Live Nation Brand Partnership & Media for their commitment in terms of production and licensing, our creative agency Buntmetall, our PR agency Head Of PR and Jung von Matt, who supported us in all creative questions and in brand development. Together we made ‘Wacken World Wide’ a success.”
The World premiere was also very special for Holger Hübner, co-founder of W:O:A festival: ”The first edition of ‘Wacken World Wide’ was a full success. Together with our fans and partners, we are extremly happy about the varied program and the numerous exciting shows that we have been able to experience in the past few days. Wacken is now at home all over the World!.”
